Group Workshop — Material Memory Studio
Artist Practice Workshop
in the Digital / AI Era
A guided group workshop for artists who want to find the language of their practice, strengthen their presence, and build practical systems for pursuing opportunities — in an era where digital tools are unavoidable.
This is a 3-hour group workshop for artists who feel that their work and their online presence have drifted apart — or who haven't yet built the systems to support their practice in the current digital landscape. Held at Material Memory Studio with a small group of peers, the session moves through four structured phases: from brand clarity to channel audit, to practical content work, to outbound opportunity research.
Digital tools — including GPT, Gemini, Claude, and others — are used throughout as practical aids. Not as the subject of the session, but as a means of getting real work done: a clearer sense of your brand language, an updated artist statement, and a concrete starting point for open call applications.
Well-suited for artists who have a body of work but feel their professional presence doesn't reflect it; who are curious about digital tools but haven't made them part of their workflow; or who want a structured, supported environment for the kind of practical work that tends to get postponed.
Sessions are now open for April 2026. View schedule and register on the Luma page.
Recommended For
You don't need a polished portfolio or finished artist statement. That's exactly what we'll work on together.
Session Details
Material Memory Studio · 서울 문래동
About the Facilitator
Jay Lee
Leadership and career coach, nomadic artist, and solopreneur. Has exhibited and worked across 12 countries with 15 residencies. Prior tech/startup roles include Product Operations Group Lead at Blind (San Francisco, US) and CMO at Soomgo (Seoul, South Korea). Based in Seoul, Jay runs Material Memory Studio — offering workshops, coaching, and research-based projects for artists. As a global nomad, he also runs Reviewed by Artists, a platform helping international artists navigate residency opportunities.
The workshop addresses the intersection of artistic practice, strategic articulation, and digital tools — connecting artists' work with opportunity.
What to Bring
Session Options
Session Only
A focused group workshop session for artists who want a clear framework and practical tools for their practice.
진행자의 1:1 코칭은 시간당 약 70만원($500), 컨설팅은 시간당 100만원입니다. 이 그룹 워크숍에서 동일한 프레임워크를 훨씬 부담없는 가격에 경험할 수 있습니다.
3-hour in-person group workshop session · Mullae-dong, Seoul · Max 10 participants
Reserve a SpotSession + Private Follow-up Coaching
For artists who want both the shared learning of the group session and personalized coaching support — applied directly to their own work, channels, and opportunities.
3-hour in-person group workshop session + 1 private 60-minute follow-up coaching session (online by default)
Reserve PackagePayment is processed via Stripe (online card) at registration. All sales are final — no refunds.
Private Follow-up Coaching
A dedicated 60-minute private coaching session for artists who want to continue the work begun in the group session — applied directly to their own materials and practice.
The follow-up session is available exclusively as part of the Session + Private Follow-up Coaching package.
Group Session Flow
The session moves through four structured phases. Each builds on the previous — from brand clarity to channel strategy, practical content work, and finally outbound opportunity.
Phase 01 — 45 min
Brand Keyword Mapping
Review your portfolio, exhibition history, and artist statement to surface your own brand language. Then as a group: participants look at each other's visible channels and reflect keywords back. The goal is a personal brand one-pager that captures what you stand for as an artist.
→ Brand one-pager
Phase 02 — 45 min
Channel & Presence Audit
Review your current channels — website, portfolio PDF, Instagram, photo archive — and map which assets belong where. What exists but isn't visible? What's misaligned with your practice? You leave this phase with a clear map and a prioritized action list.
→ Channel map + action list
Phase 03 — 45 min
Practical Content Work
Rewrite, refine, and update your content — artist statement, Instagram bio, website copy — using your brand language as a guide. Tools including GPT, Gemini, and Claude are available as aids. This is hands-on: you open the tools, you make the edits.
→ Updated artist statement + channel copy (in progress or complete)
Phase 04 — 45 min
Open Call Research & Application
Where to find global opportunities — platforms, databases, and sources for open calls, residencies, and grants. How to tailor your materials for what different opportunities ask for, in English, with support. Practice with a real example and leave with an application starter.
→ Open call application starter
What Makes This Workshop Different
What You Take Away
By the end of the 3-hour session, you will have tangible outputs — not just notes and intentions, but work actually done.
You Leave With Real Outputs
Output 01
Brand Language & One-Pager
Your keywords, artist statement, and bio — refined with AI, reviewed with peers. Ready to use on your website, Instagram, or portfolio.
Output 02
Open Call Workflow
Research, platform list, and draft application — a repeatable system, not a one-off submission.
+ Channel map, action list, hands-on AI tool practice
Workshop Materials Preview
세션 슬라이드 — AI 도구, 프롬프트 설계, 오픈콜 플랫폼 등
워크시트 — 키워드 정리, 작업 소개, 채널 점검, AI 프롬프트, 오픈콜 워크플로우 등
문의 또는 다음 일정 알림
Important Notes
Frequently Asked Questions
What are the pricing options?
Session Only: $100 USD. Session + Private Follow-up Coaching package: $550 USD — includes the 3-hour group session plus one private 60-minute coaching session.
What is included in the package?
The package includes the full 3-hour in-person group workshop session and one private 60-minute coaching session focused on your specific materials — your website, portfolio, artist statement, Instagram, open call applications, or digital workflow.
Is the private follow-up session online or in person?
Online by default. In-person follow-up may be available by request for Seoul-based participants, depending on schedule and availability.
Do I need prior experience with digital or AI tools?
No. The session is designed for artists who are curious but not yet confident — that's the starting point, not a barrier.
Session dates and announcements are shared on Instagram.
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